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{"id":159414,"date":"2020-02-20T10:47:38","date_gmt":"2020-02-20T13:47:38","guid":{"rendered":"https:\/\/oatlantico.com.br\/?p=159414"},"modified":"2020-02-20T10:47:38","modified_gmt":"2020-02-20T13:47:38","slug":"artesa-do-meme-3-reais-processa-56-empresas-e-pode-faturar-mais-de-8-milhoes","status":"publish","type":"post","link":"https:\/\/oatlantico.com.br\/artesa-do-meme-3-reais-processa-56-empresas-e-pode-faturar-mais-de-8-milhoes\/","title":{"rendered":"Artes\u00e3 do meme \u20183 reais\u2019 processa 56 empresas e pode faturar mais de 8 milh\u00f5es"},"content":{"rendered":"
No ano passado, 2019, a vida da artes\u00e3 Raquel Motta do Amaral mudou ao virar meme no quadro \u201cIsso a Globo N\u00e3o Mostra\u201d, do \u201cFant\u00e1stico\u201d, que editou a participa\u00e7\u00e3o dela no \u201c\u00c9 de Casa\u201d e a fez repetir \u201ctr\u00eas reais\u201d infinitamente ao lado de Ana Furtado.<\/p>\n
O v\u00eddeo viralizou e podia ser visto em todas redes sociais poss\u00edveis. Centenas de marcas usaram a imagem de Raquel para fins comerciais. Ela se revoltou e decidiu entrar na Justi\u00e7a contra as empresas.<\/p>\n
At\u00e9 o momento, cerca de cem marcas foram processadas pelo uso indevido da imagem da artes\u00e3, entre elas: academia, lanchonete, e at\u00e9 multinacional, venderam produtos e servi\u00e7os sem contrato formal ou autoriza\u00e7\u00e3o de Raquel. Somados, o montante cobrado na Justi\u00e7a j\u00e1 chega a R$ 8 milh\u00f5es.<\/p>\n
\u00a0\u201cComecei e ficar preocupada, a\u00ed vi minha imagem em propaganda de motel. Achei bagun\u00e7a demais\u201d, reclama Raquel em entrevista ao UOL.<\/p>\n
A artes\u00e3 chegou a participar de comerciais e faz posts patrocinados em seu Instagram (com mais de 145 mil seguidores), mas n\u00e3o esperava ver sua imagem prejudicada com o uso irregular por outras marcas.<\/p>\n","protected":false},"excerpt":{"rendered":"
No ano passado, 2019, a vida da artes\u00e3 Raquel Motta do Amaral mudou ao virar meme no quadro \u201cIsso a Globo N\u00e3o Mostra\u201d, do \u201cFant\u00e1stico\u201d, que editou a participa\u00e7\u00e3o dela no \u201c\u00c9 de Casa\u201d e a fez repetir \u201ctr\u00eas reais\u201d infinitamente ao lado de Ana Furtado. O v\u00eddeo viralizou e podia ser visto em todas […]<\/p>\n","protected":false},"author":45,"featured_media":159416,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"\n
Artes\u00e3 do meme \u20183 reais\u2019 processa 56 empresas e pode faturar mais de 8 milh\u00f5es - O Atl\u00e2ntico<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\t\n\t\n\t\n