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{"id":165399,"date":"2020-08-20T10:40:04","date_gmt":"2020-08-20T13:40:04","guid":{"rendered":"https:\/\/oatlantico.com.br\/?p=165399"},"modified":"2020-08-20T10:40:35","modified_gmt":"2020-08-20T13:40:35","slug":"pagina-no-instagram-promove-o-trabalho-de-empreendedoras-locais","status":"publish","type":"post","link":"https:\/\/oatlantico.com.br\/pagina-no-instagram-promove-o-trabalho-de-empreendedoras-locais\/","title":{"rendered":"P\u00e1gina no Instagram promove o trabalho de empreendedoras locais"},"content":{"rendered":"
Com a paralisa\u00e7\u00e3o das atividades como medida para conter o avan\u00e7o do coronav\u00edrus, diversos empreendimentos tiveram que fechar as portas ou sentiram um impacto significativo no funcionamento de seus neg\u00f3cios. Diante da situa\u00e7\u00e3o econ\u00f4mica do pa\u00eds, parcerias e redes de apoio m\u00fatuo t\u00eam ajudado diversos com\u00e9rcios a segurarem as pontas.<\/p>\n
Um estudo feito pelos institutos Rede Mulher Empreendedora e Locomotiva demonstra que a situa\u00e7\u00e3o \u00e9 ainda pior para os neg\u00f3cios comandados por mulheres. Segundo a pesquisa, 61% das empreendedoras entrevistadas n\u00e3o faturaram mais que um sal\u00e1rio m\u00ednimo por m\u00eas, e pelo menos 86% fecharam ou funcionaram parcialmente durante a pandemia, sendo que 45% das empres\u00e1rias s\u00e3o a \u00fanica fonte de sustento da fam\u00edlia.<\/p>\n
Percebendo as dificuldades enfrentadas por amigas e conhecidas, a empres\u00e1ria Tainara Tais Lemes Pereira, residente de Itapema, resolveu elaborar uma iniciativa que valorizasse o com\u00e9rcio feminino local. A ideia surgiu durante o m\u00eas de mar\u00e7o, per\u00edodo em que os servi\u00e7os n\u00e3o essenciais tiveram que paralisar suas atividades por conta do decreto estadual.<\/p>\n