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{"id":178672,"date":"2021-11-23T09:50:01","date_gmt":"2021-11-23T12:50:01","guid":{"rendered":"https:\/\/oatlantico.com.br\/?p=178672"},"modified":"2021-11-22T20:54:39","modified_gmt":"2021-11-22T23:54:39","slug":"black-friday-pesquisa-revela-intencao-de-compra-por-cidade","status":"publish","type":"post","link":"https:\/\/oatlantico.com.br\/black-friday-pesquisa-revela-intencao-de-compra-por-cidade\/","title":{"rendered":"Black Friday: Pesquisa revela inten\u00e7\u00e3o de compra por cidade de SC"},"content":{"rendered":"
Uma pesquisa sobre a inten\u00e7\u00e3o de compra dos catarinense durante a Black Friday apontou que, entre os principais munic\u00edpios do Estado, 22,6% dos consumidores procura por m\u00f3veis e eletrodom\u00e9sticos, seguido de 21,9% por roupas e 17,1% eletr\u00f4nicos.<\/p>\n
A pesquisa foi realizada pela Fecom\u00e9rcio SC (Federa\u00e7\u00e3o do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo de Santa Catarina).<\/p>\n
A pouco dias da Black Friday, que acontece oficialmente nesta sexta-feira (26), com\u00e9rcios e lojas j\u00e1 come\u00e7aram a contagem regressiva para receber centenas de consumidores \u2013 que por sua vez, demonstram ansiedade para ir \u00e0s compras, e aproveitar ofertas imperd\u00edveis.<\/p>\n
Embora as compras online tenham crescido nos \u00faltimos anos, conforme a pesquisa que ouviu 612 pessoas, nas cidades de Blumenau, Chapec\u00f3, Crici\u00fama, Florian\u00f3polis, Joinville, Lages e Itaja\u00ed, o com\u00e9rcio de rua continua como principal op\u00e7\u00e3o para 41,11% dos catarinenses, logo atr\u00e1s a internet, como escolha para 38,96%.<\/p>\n
\u201cA data vem se consolidando no varejo brasileiro e aquece as vendas em diversos setores em Santa Catarina, adiantando parte das compras de Natal\u201d, aponta o vice-presidente da Fecom\u00e9rcio SC, Emilio Schramm.<\/p>\n
\u201cA pesquisa indica que 16% querem aproveitar os descontos para comprar os presentes. No ano passado, quase metade das empresas do com\u00e9rcio fizeram promo\u00e7\u00f5es na data e a expectativa \u00e9 que este ano a ades\u00e3o seja ainda maior\u201d, acrescenta.<\/p>\n